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have you ever had the thought?

I want to make more money, I just don't know how....

I want to make more money, but I don't have the time...

I want to make more money, but it's bad for me to think so....

I want to make more money, and know I could do SO much with it.

(this is your sign!)

alright, sign me up

Guess what’s the number one stressor for Americans and the top reason for divorce in the stress. Stress and worry about money impacts every aspect of our lives. Imagine what your life could look like without financial stress and worry…

Imagine what your life could look like without financial stress and worry...

better quality & more sleep

improved relationships

significantly improved health

healthier habits

more gratitude & love

Freedom to live life on your terms.

Because at the end of the day it’s not IF another catastrophic global event will occur, but WHEN. What are you doing to safeguard you and your family?

Help me master my money!

Before we dive into how, we gotta start with why...

It seems everywhere you turn people are finding ways to bring in an additional income stream, from Uber and Lyft drivers, Shipt and Instacart shoppers, temporary rental hosts on VRBO and Airbnb, online influencers, Etsy artists, virtual assistants, network marketers or freelancers through Fiverr. The internet has radically changed the game when it comes to making money but that’s not the only reason we are diversifying our income streams.

Let’s face it, if there’s anything we’ve learned in the last couple decades it’s that we all have a lot less control than we thought. From the 2008/2009 Recession and the housing collapse to the 2020 global pandemic that shut down entire industries and countries...

Diversifying your income is necessary if security for your current and future financial situation is a priority. While all of these macroeconomic events have occurred we’ve also experienced the instability that’s now taking place in all jobs and industries as companies navigate change.

If this makes your heart race and your palms sweat, I want to tell you there’s a better way. There is a way that you can start planning TODAY to take care of yourself and your family no matter what is happening around you and it’s not as complicated as you think. Call it a side hustle, a side gig or an additional income stream – they all mean the same thing…

The real reason for diversification is to increase control over personal finances when the unexpected happens.

Diversified income for greater control over
your finances that leads to peace of mind and less worry. 

“Jess's program got me to look at my problems but also consider some alternatives instead of my usual

'Oh, that's just the way it is."

we’ve all learned that a Plan B is no longer just a “good idea”. 

It’s virtually impossible for us to even dream about purpose, passion and potential while we’re living in stress and fear over current circumstances. When you take control and begin to eliminate this fear and anxiety you free yourself up to imagine life differently. 

These are not pipe dreams, they’re absolutely all possible and the simple fact that you have these dreams means they’re FOR YOU! 

What starts as a small (but very exciting) side hustle plants a small seed of potential and growth. Over time, as that seed is nurtured, given nutrients to grow and thrive, it begins to produce fruit. That fruit then begins to give birth to new ideas and opportunities.

It might be hard to imagine a different life now but I assure you, it starts small. It starts with one idea, one next step and one tiny seed. This course is that seed.

But here’s the big secret your fear doesn’t want you to know:

When you decide to take control of your personal finances you begin to unlock your greatest potential.

Imagine for a moment what a life free from financial concerns would look like. What would you do? Where would you live? How would your days look? Would you have a job, run a business, volunteer for nonprofits, let your money work for you? What trips would you take and bucket list experiences?

What You'll Learn:


Clarity on Your Goals

Cast your life’s unique vision and create a roadmap for reaching your highest potential. 

Stop prioritizing over-thinking and over-planning for action and taking small steps.

Begin to live on purpose with purpose and experience the energy shift that comes from purposeful daily action towards your goals.


Successfully Learn How to Earn

Gain clarity around deep help beliefs about money and how those beliefs are holding you back.

Experience the confidence shift that comes from taking steps towards your dreams.

Identify areas holding you back from taking action and break through limiting beliefs and identities.


Build the Tools to Reach Your Potential 

Build knowledge and understanding around why it is fundamentally important that we all reach for our highest potential.

Learn to embrace failure as part of the process and celebrate the lessons that can only come from setbacks. 

Begin living on purpose and stop procrastinating with the precious time we have. 

Experience a deeper sense of peace and wholeness as we begin to walk out getting ‘unstuck’. 

Create new success habits and break old unserving habits.

so what's inside?

9 action packed modules for your MASTERING MONEY journey

LIVE module training with me

1 BONUS module for pandemic and recession proofing your business

A boatload of worksheets & tools to move YOU forward

The roadmap you NEED to your side hustle

1-on-1 UNIQUE opportunity to work directly me and your business

ALL ACCESS pass to future updates and bonus trainings

Your invitation to our private facebook community

COMPLETE support & love from our entire team along the way

A customized program for you to schedule where you can, when you can... this is all for YOU!

you can bet that it's worth it

I want to master my money!

you've got questions?

How do I know my idea is worth pursuing?

How do I know my time and effort are profitable?

How do I establish myself in an unknown market?

What do I need to know about taxes, sustainability, pricing?

How can I grow one stream into multiple streams? 

How do I pay myself?

How to keep up with the books on extra income?

We've got answers.

We are here to guide you through this.  This is not one of those, sign up and off you go type of courses.  We have a team ready and waiting for any of your questions to pop up.

Need a little extra help through a lesson? We've got you.

Don't know exactly where to start on your assignment? Reach out and we're right there to walk you through it.

This course is only successful if YOU are successful in it - which is why we will be there for you for every milestone and every setback. (because no, it's not going to be a walk in the park - if it was, you'd already be there!)

This is for the ones who are ready to make a change to make an impact.  If you're feeling me already, let's jump on in.

So why trust me?

Hey, I'm Jess!

No one is going to create this life for you, it’s up to each one of us.

owned 6 businesses

scaled and sold 3 businesses

operated 4 from my home

ran 3 business at once

entrepreneur for 12 years

have         ideas for more...

get this deal!

Snag your seat in the course today!

so what are you waiting for?

If this is the first time we’re getting acquainted, welcome and thank you for checking this course out! I’m an entrepreneur, a wife and a mom to three girls living in the woods of Wisconsin. I love to cook, paint, read, soak in all things nature and I do my best to live my most balanced life because balance is what makes me happy. 

Since 2008 I’ve been starting, growing and selling businesses. I started with a professional services business, then worked on a tech-startup, built a massive social commerce organization, ran vacation rental cottages on VRBO, founded Balanced Entrepreneur when I finished my book and the list keeps growing. I’m a self-made multi-millionaire (still feels weird to say…) and I’ve sold over a million dollar’s worth of successful businesses in three sales transactions over the last ten years. When it comes to mastering the side hustle, I’m qualified. 

I created Balanced Entrepreneur to encourage you, to let you know it is okay to want an exceptional life. That desiring to “have it all” is not selfish or some impossible standard. If it is in your heart, it is possible and a dream you CAN pursue. That's what worked for me, and I want that for you too.

let's take a peek inside

Module 1

Not all businesses are created equal. Some require more cash upfront, a location or employees. Others can be run virtually. Some pay you based on the time you spend working while others create residual income. In this first module we start by taking a deep dive into different business models and choose the one(s) that are most fitting to your ideal lifestyle. We do a major brain dump of what you love to do, your passions, your hobbies, your values, and your vision in order to create a foundation of what fits. When we can bring together HOW you want to live with WHAT you’re doing to get there, that’s when the magic happens. Already know what you're building? Great! We'll hone in on that business model and get extremely specific about where you want it to go alongside the vision you have for your life.

Business Model Deep Dive

Module 2

One of my favorite things to do is create and clarify vision. When most people think about starting a side gig they don’t consider how they actually want to spend their days. How we spend our days is how we spend our weeks, months, years and eventually our lives. Vision IS the foundation for business. Your life’s vision must come before the business if you plan to enjoy what you do and be fulfilled in the process. In this module, it’s all about you and getting real specific with how you’re going to create your best life. We’ll talk about becoming the entrepreneur of your life and brainstorm what life can look like 5, 10 and even 15 years down the road. 

Vision Casting

Module 3

Let’s face it...if you’re serious about creating a once-in-a-lifetime exceptional life, you’re gonna have to get super intentional about how you’re spending your time. When it comes to creating an additional stream of income, it’s going to take dedicated time and focused energy, but if you’re like everyone I know the last thing you have is time. Amiright? This is where the morning routine comes in. Stealing time in the morning, before getting started in our days will not only provide time to begin building your side hustle but it’ll also provide clarity for where you’re headed and build confidence to get there faster. Regardless of whether or not you’re a morning person, I want you to stay open minded on this one. My morning practice has allowed me to start and build numerous businesses, write an entire book, transform my health and discover my life’s purpose - that’s powerful ya’ll! I promise it can do the same for you.

Morning Routines

Module 4

Believe it or not, the greatest challenge you’ll face in building your side business will be in the 12 inches between your ears. You can learn everything you need to know about HOW to build a business but if your brain keeps running the show telling you all the reasons you won’t be successful, guess what wins? Mindset is the subconscious programming we need to rewire and reboot so that it helps us grow rather than hinders growth. We’ll get super specific about the differences between a growth mindset and a fixed mindset so you can identify where you’re at. We’ll talk about the importance of what you’re consuming on a daily basis because what comes out is always a reflection of what we’re letting in. We will literally be helping the brain to reorganize itself and form new neural connections. Don’t believe me? Google “neuroplasticity” it’s a real thing and we’re going to make it work for us!


Module 5

Now we’re talking! Buckle up because I know this is the module you were waiting for. Here’s where we get super specific about how you make money, what to do with that money, how to pay yourself first, how to plan for taxes and how to track your income and expenses. But that’s not it...we can’t talk about all the ‘hows’ without addressing our emotions, thoughts, feelings and reactions when it comes to money. Let’s face it, if making money was straightforward we’d all have more than we need. After all, haven’t we all been taught that money is the root of all evil? Or is it the love of money? Subconsciously we’re still carrying around money stories from our past and until we can identify them, where they came from and release them, we’ll have a hard time rollin’ in the dough. 

Money Talk

Module 6

The curveball module in a side hustle course but let me tell you that it’s not only necessary but maybe even the most important. Without your health you have nothing. Let that sink in for a sec. Nothing. Nadda. Zip. Zilch! Unlocking your true potential starts with standing on your own two feet and learning how to be the entrepreneur of your life. What’s an exceptional life without the health to enjoy it? Mental, physical, spiritual and emotional health are the game changers to living an extraordinary life. Many people get it wrong, they assume the success comes first. That in order to be truly fulfilled and happy you first have to become successful. That’s not how it works. First, you work on growing and becoming the best version of yourself and then the success follows. The best version of yourself will always start with health therefore it’s a priority day one!


Oh we're not done yet... we've got 4 more modules including Sales, Structuring Your Time, Surrounding Yourself with the Right People, & don't forget about our BONUS module.


How long is the course?

The course will be 10 weeks long. There will be one live video per week along with homework and a supportive community. We encourage all students to take the course live along with when we roll out each module but all videos and lessons will be recorded so that if something comes up (and it always does) you’ll have all the content you’ve paid for. 


Do I already need to have a side hustle or is that something we’ll work on together?

This course is for everyone who wants to build and grow a side biz. If you don’t already have one, that’s great! We’ll help you identify models that will fit into the life you’re creating. 


What if I already have a side biz?

Then you’re ahead of the ball, congratulations! This course is also for you. You will learn new tools and skills to help you grow your existing business. And who knows, maybe through learning about all different businesses you’ll start to dream about your next one or ways to pivot your first! 


Will this course focus on one type of business like direct sales?

No. Jess has built a handful of businesses in all different industries. The underlying foundation of this course will be to identify your life’s vision and align that with a business that will allow you to create the richest life imaginable. Right off the bat in module one we will tackle different business models and identify what makes sense for your lifestyle and goals. 


When does the course start?

The course will begin...


Do you offer payment plans?

Can we offer payment plans?

my fundamental belief

My fundamental belief and why I developed this course:

Every single one of us. We’re all the entrepreneurs of our lives, the CEO’s of our homes, Presidents of our health and the curators of our life’s work. Whether you’re employed, on leave, running a household, in transition, running a business, etc. we’re all ‘self-employed’. It’s no one else’s job to make sure we have a job, do a good job and progress in our job…that’s our job! How are you doing on your job? Would you hire you back tomorrow?

Who’s the right fit for the course?

if you are a dreamer

if you are Someone who accepts that wherever they’re at in life, they had something to do with it

if you are willing to learn and grow

If you are committed to putting in the work (this work is fun!)

if you have the desire but also desires accountability and instruction from someone 
who’s been there and done that 

*If you disagreed with any of the above statements ask yourself why. Change isn’t easy but it’s absolutely possible with the right mindset.*

If we’re going to take control of our finances we’re going to have to take full accountability for our lives. The change starts with you and it starts now. 

At my core I believe we’re all entrepreneurs.

are you ready to be financially free?

Your seat is waiting here


master your money